As a key member of the Reggae Central TV network, Tyehimba plays an active role in promoting reggae music and culture on a global scale. Her involvement extends beyond performance, contributing to artist development, content strategy, and international outreach initiatives that support emerging and established reggae talent.
Through her association with Ordior, Tyehimba is also engaged in the evolving landscape of digital rights management and music distribution. He supports initiatives that ensure artists retain control of their work, receive fair compensation, and benefit from transparent royalty systems in an increasingly complex digital ecosystem.
Tyehimba’s work bridges the gap between traditional reggae roots and modern digital innovation. Her commitment to cultural preservation, combined with a forward-thinking approach to music business and technology, positions him as a vital voice in shaping the future of reggae and independent music worldwide.